Chevron Left
Volver a Content, Advertising & Social IMC

Opiniones y comentarios de aprendices correspondientes a Content, Advertising & Social IMC por parte de Universidad Northwestern

4.7
estrellas
1,063 calificaciones

Acerca del Curso

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Principales reseñas

AH

5 de feb. de 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

29 de sep. de 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Filtrar por:

76 - 100 de 161 revisiones para Content, Advertising & Social IMC

por Sanaz k

18 de abr. de 2020

por Wale S

13 de nov. de 2017

por Vaibhavi N

27 de jul. de 2021

por JUDITH L

20 de jul. de 2017

por Sabine B

24 de abr. de 2021

por Space G H

21 de jun. de 2021

por Ashapurna D

30 de jul. de 2019

por KHUSHI S

25 de jun. de 2018

por Violet Z

11 de jun. de 2016

por Luis M

10 de feb. de 2016

por Ronak T

31 de may. de 2020

por Samantha S

25 de mar. de 2020

por shubham r

2 de nov. de 2021

por Lucy C

3 de sep. de 2017

por Neda B

10 de ene. de 2016

por Elaine T

24 de mar. de 2016

por Manish T

8 de ene. de 2016

por amberli

12 de feb. de 2020

por Mónica V V

5 de nov. de 2020

por Styliani B

8 de feb. de 2021

por Ma. C G Q

23 de nov. de 2020

por srikanth n

30 de ene. de 2017

por Lisa S

4 de sep. de 2016

por Selin I B

16 de ene. de 2016

por Diacajo, J P

25 de sep. de 2021