Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
Acerca de este Curso
- 5 stars76,04 %
- 4 stars17,01 %
- 3 stars3,12 %
- 2 stars2,43 %
- 1 star1,38 %
Principales reseñas sobre SOCIAL MEDIA ADVERTISING
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.
Excellent course .
I am looking forward to some more new and advanced courses.
Excellent course! I could say that this course has been one of my favorite from
Digital Advertising Strategy Specialization so far. Great video and reading lectures.
Acerca de Programa especializado: Digital Advertising Strategy
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