Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta

4.8
estrellas
1,379 calificaciones

98 %

Daniel Kob

50.993 ya inscrito

ofrecido por

Certificado profesional de Marketing en redes sociales de MetaMeta

Acerca de este Curso

197.585 vistas recientes

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. 
By the end of this course you will be able to:
• Determine why and when to invest in paid advertising on social media 
• Understand the anatomy of a social media ad and how they differ from organic posts
• Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
• Craft compelling and effective visuals and copy for social media ads
• Learn how to collaborate effectively with others through creative briefs
• Build foundational understanding for data, data-based advertising and privacy protection
• Build an ad directly from your Facebook Business Page and your Instagram Business Account
• Use Instagram Stories Ads effectively to connect with customers
• Write a creative brief and create a social media ad

This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Aprox. 9 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad

Habilidades que obtendrás

Social Media Marketing
Brand Management
Campaign Management
Ad Management

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

Aprox. 9 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,81/5 (518 calificaciones)

Daniel Kob

Marketing Leader & Entrepreneur

70.710 alumnos

8 cursos

ofrecido por

Programa - Qué aprenderás en este curso

Calificación del contenido98%(8,364 calificaciones)

Semana

Semana 1

3 horas para completar

Introduction to Social Media Advertising

3 horas para completar

13 videos (Total 52 minutos), 6 lecturas, 2 cuestionarios

13 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6m

Fundamentals of Social Media Advertising Overview3m

Introduction to Daniel Kob1m

Careers in Digital Marketing5m

Introduction to Social Media Advertising Overview1m

Why and When to Pay for Ads2m

Organic Posts vs. Paid Ads5m

Organic Posts vs. Paid Ads on Facebook and Instagram5m

Ad Formats on Popular Social Media Platforms5m

The Five Components of a Social Media Ad5m

Anatomy of a Facebook and Instagram Ad3m

Evaluating the Effectiveness of an Ad4m

Introduction to Social Media Advertising Conclusion1m

6 lecturas

Fundamentals of Social Media Advertising Course Syllabus10m

How to Be Successful in This Course10m

Professional Certificate Job Search Resources Overview10m

User Interface Note: Professional Certificate Content10m

Community Guidelines10m

Overview of Ad Formats on Different Social Media Platforms20m

2 ejercicios de práctica

Why, When and Where to Advertise Practice Quiz10m

Introduction to Social Media Advertising Quiz20m

Semana

Semana 2

3 horas para completar

Creating Effective Ads on Social Media

3 horas para completar

7 videos (Total 38 minutos), 3 lecturas, 2 cuestionarios

7 videos

Creating Effective Ads on Social Media Overview1m

How Your Business Goals Determine Your KPIs5m

Tips for Sourcing and Creating Ad Visuals6m

Writing Effective Copy for Your Ad8m

Collaborating with Internal and External Teams5m

Working with Creative Briefs8m

Creating Effective Ads on Social Media Conclusion2m

3 lecturas

Tools for Creating Effective Visuals10m

Tools to Employ for Effective Copy10m

Creative Brief Worksheet30m

2 ejercicios de práctica

Designing and Writing Effective Ads Practice Quiz10m

Creating Effective Ads on Social Media Quiz30m

Semana

Semana 3

1 hora para completar

Data, Privacy and Policies on Social Media

1 hora para completar

10 videos (Total 32 minutos)

10 videos

Data, Privacy and Policies on Social Media Introduction1m

Data-Based Advertising3m

How Data is Collected Online2m

Different Data Formats5m

Who Collects and Stores Data?3m

Intro to Data Protection Policies1m

Government Regulations: GDPR, CCPA & COPPA5m

Industry Self-Regulation3m

Company Data Policies2m

Data, Privacy and Policies on Social Media Conclusion1m

2 ejercicios de práctica

The Role of Data in Social Media Advertising Practice Quiz10m

Data, Privacy and Policies on Social Media Quiz20m

Semana

Semana 4

1 hora para completar

Getting Started with Advertising on Facebook and Instagram

1 hora para completar

9 videos (Total 30 minutos), 1 lectura, 2 cuestionarios

9 videos

Getting Started with Advertising on Facebook and Instagram Overview1m

Case Study: Charleston Gourmet Burger Company3m

Build an Ad from Your Facebook Business Page4m

Choose the Ad Objective for Your Business Goal2m

Case Study: Blooms France2m

Build an Ad from Your Instagram Business Account4m

Instagram Stories Ads3m

Creative Tips for Ads in Stories5m

Getting Started with Advertising on Facebook and Instagram Conclusion1m

1 lectura

Types of Facebook Ads You Can Create Directly from Your Page10m

2 ejercicios de práctica

First Steps of Advertising on Facebook Practice Quiz10m

Getting Started with Advertising on Facebook and Instagram Quiz20m

Reseñas

4.8

359 reseña

5 stars
87,22 %
4 stars
10,27 %
3 stars
1,48 %
2 stars
0,47 %
1 star
0,54 %

Principales reseñas sobre FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING

por JI15 de oct. de 2020

The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

por OV15 de sep. de 2022

Intro to social media advertising Data policies, how to promote instagram post and pages,

how to promote facebook post and pages. Paid social media Advertising.

por JC8 de feb. de 2022

Thanks for the wholesome experience in which I have learned a lot..Great learning I can recommend this course for those who are serious in their study as a Facebook Digital Marketer..

por JJ30 de oct. de 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

Ver todas las reseñas

Acerca de Certificado profesional de Marketing en redes sociales de Meta

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Certificado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos del Certificado y te darán un certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll share on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

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Fundamentals of Social Media Advertising

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Qué aprenderás

Habilidades que obtendrás