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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,190 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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351 - 375 of 386 Reviews for Sports Marketing

By Pranav B

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Sep 9, 2019

Needs more in-course content, there are too many external links.

I'd rather take north western's opinion on each issue in detail :)

By kyra s

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Jul 13, 2020

I really enjoyed the course I got to learn a lot and it helped me get the base for what I want to do in the future

By Bhavya V

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Apr 1, 2020

Added certificate in my resume. Surely will help my future aspirations of being a sports journalist!

By Albert B

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Apr 24, 2020

Very good overall. Maybe a little bit too basic for someone who already works in marketing

By Ben L

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Jun 19, 2020

Very fun course with some informative videos and a lot of things to learn about.

By Gabi O

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Apr 21, 2020

Realy intersting. I hope in the next level study more than social media tatics.

By Michelle M

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Feb 1, 2023

Good information, but a lot of dated material. Materials could use an update.

By Jose D Z

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Aug 2, 2020

Es bueno para quien no conoce acerca de sports marketing and communications

By 17 G B

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May 23, 2020

That was really nice study by home and had fun to complete all assignments.

By Xinrui S

•

Jul 9, 2019

It would be better to have a more systematic class.

By Pranit B

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Mar 23, 2022

It is very usfel course to any sports enthusiast .

By Arghyadeep D

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Apr 28, 2020

it was goos and informative

By Anas A

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Feb 5, 2024

Thank you Profeessor Candy

By Ben R

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Feb 28, 2020

Too many writing exercises

By Gustavo

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Sep 27, 2019

Well explain course.

By Abhishek V

•

May 13, 2020

Good course overall

By Pietro P

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Apr 23, 2019

I liked it so much

By Cristian A

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Jan 12, 2022

Buen curso

By Basem E

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Aug 29, 2022

Very Nice

By NIKHIL V

•

Sep 27, 2021

Good

By Louis H

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Mar 6, 2024

The content is sufficient, especially the sharing from guests in the market. However, the delivery media and visual aids can be more interesting.

By Ioannis S

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May 10, 2020

It was a good course but I was hoping it would go into more detail. It scratches the surface.

By Leandro G

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Jun 3, 2020

I think it lacks of theorycal content. Still usefull information. Im gratefull for it