In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
Este curso forma parte de Programa especializado: Strategic Leadership and Management
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Puedes obtener créditos de la Universidad de Illinois en Urbana-Champaign que cuentan para la Master of Business Administration (iMBA)
Programa especializado: Strategic Leadership and ManagementUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
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Fechas límite flexibles
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
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Curso 5 de 7 en
Aprox. 18 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Habilidades que obtendrás
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 7 en
Aprox. 18 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Este curso forma parte de un programa de grado en línea ofrecido por Universidad de Illinois en Urbana-Champaign. Si solicitas créditos de un curso sin título de grado a través de la universidad y lo completas en línea, cuenta como horas de crédito para un programa de grado en Illinois. Todo lo que tienes que hacer es solicitarlo a través de la universidad.
Programa - Qué aprenderás en este curso
2 horas para completar
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para completar
3 videos (Total 11 minutos), 6 lecturas, 1 cuestionario
4 horas para completar
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
4 horas para completar
12 videos (Total 73 minutos), 4 lecturas, 2 cuestionarios
4 horas para completar
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
4 horas para completar
9 videos (Total 83 minutos), 4 lecturas, 2 cuestionarios
3 horas para completar
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
3 horas para completar
8 videos (Total 64 minutos), 4 lecturas, 2 cuestionarios
5 horas para completar
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
5 horas para completar
11 videos (Total 72 minutos), 6 lecturas, 2 cuestionarios
Reseñas
- 5 stars82,48 %
- 4 stars14,79 %
- 3 stars1,81 %
- 2 stars0,56 %
- 1 star0,34 %
Principales reseñas sobre ESTRATEGIA DE NEGOCIOS
por DO15 de ene. de 2020
Very impressive and highly beneficial course. Prior to taken the course, I had very limited knowledge in Business Strategy but after the course, it has really been an eye opener
por SP8 de sep. de 2019
Good platform to learn the core ideas of Business strategies with supporting case studies..this helps me a lot to understand the attributes to follow in real biz world
por DT13 de sep. de 2020
A very cohesive course with a set of comprehensive and concise modules, which are very convenient and easy to understand for people that are new to business models.
Thank you.
por PA31 de oct. de 2020
best ever course, This course is definitely going to be beneficial for me in my future. and i will definitely take advantage of this in my industry. This course is very useful
Acerca de Programa especializado: Strategic Leadership and Management
Through this 6-course Specialization in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
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