The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Este curso forma parte de Programa especializado: Strategic Management and Innovation
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Programa especializado: Strategic Management and InnovationEscuela de Negocios de CopenhagueAcerca de este Curso
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Curso 2 de 4 en
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Rumano
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Prueba Coursera para negociosHabilidades que obtendrás
- Strategic Management
- Decision-Making
- Strategic Thinking
- Business Strategy
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 4 en
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Rumano
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Escuela de Negocios de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programa - Qué aprenderás en este curso
1 hora para completar
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
1 hora para completar
3 videos (Total 14 minutos), 2 lecturas, 1 cuestionario
4 horas para completar
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
4 horas para completar
7 videos (Total 25 minutos), 7 lecturas, 4 cuestionarios
4 horas para completar
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
4 horas para completar
5 videos (Total 22 minutos), 6 lecturas, 5 cuestionarios
3 horas para completar
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
3 horas para completar
4 videos (Total 14 minutos), 4 lecturas, 4 cuestionarios
Reseñas
- 5 stars66,39 %
- 4 stars24,44 %
- 3 stars6,20 %
- 2 stars1,62 %
- 1 star1,32 %
Principales reseñas sobre STRATEGY FORMULATION
por ML14 de abr. de 2020
I think the content is good, and the exxercises are in line with the content. Though a couple of links were broken so I would recommend revising this.
por KT28 de mar. de 2016
I'm blown away by the content of this course and what I've learned. I took a strategy class before but the content in this one is so clear and well explained.
por EL11 de jun. de 2017
Great content, but the pace was a little slow in terms of content presentation. Absolutely recommended to all professionals involved with a company strategy in any level!
por MA27 de ene. de 2019
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
Acerca de Programa especializado: Strategic Management and Innovation
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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