The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Este curso forma parte de Programa especializado: Strategic Management and Innovation
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¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Strategic Management
- Decision-Making
- Strategic Thinking
- Business Strategy
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introducing strategy formulation
Industry analysis
Resources and capabilities
Global strategies and the multinational corporation
Reseñas
- 5 stars66,47 %
- 4 stars24,28 %
- 3 stars6,16 %
- 2 stars1,68 %
- 1 star1,39 %
Principales reseñas sobre STRATEGY FORMULATION
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
Contetnt is great, however sometimes it was really hard to listen presenter and see repeating gestures that confuses and not clear where is the main point.
Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment
Strategy formulation by prof. Marcus is good. It captures important frameworks while formulating the strategy with some interesting examples.
Acerca de Programa especializado: Strategic Management and Innovation

Preguntas Frecuentes
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