This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exercises to that enable learners to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constraints to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative and apply it in broadly. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan for implementation.
Este curso forma parte de Programa especializado: Global Challenges in Business
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- 5 stars62,28 %
- 4 stars15,78 %
- 3 stars3,50 %
- 2 stars7,01 %
- 1 star11,40 %
Principales reseñas sobre SUSTAINABLE INNOVATION FOR SUBSISTENCE MARKETPLACES
I will carry this experience with me throughout the rest of my career and life. This was a touching and fulfilling class and I highly recommend it to any professions.
Great course with multiple great learning resources. The professor is passionate and goes above and beyond to present the course and experience.
The subject is very relevant in view of the SDGs and the instructor is passionate, involved, dedicated and interesting. But it is a bit repetitive and the grades take too long too come.
Wonderful presentation, this course truly gives the insight to subsistence living around the world that is not the topic of kitchen table conversations but ought to be!
Acerca de Programa especializado: Global Challenges in Business
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