Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Este curso forma parte de Programa especializado: Real-World Product Management
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Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Habilidades que obtendrás
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Insist on the Highest Standards
Customer Obsession
Ownership
Think Big
Reseñas
- 5 stars68,47 %
- 4 stars21,67 %
- 3 stars4,92 %
- 2 stars2,62 %
- 1 star2,29 %
Principales reseñas sobre THE BUSINESS OF PRODUCT MANAGEMENT I
Fantastic course. I really enjoyed the interviews with industry experts. They were extremely insightful. The exercises and assignments were super useful and the templates made it easy to get started.
I am enjoying learning key business concepts with regards to product in this course. Assignments have been exciting and really helps put the subjects covered in the lessons, into practice.
You need to commit to the number of sessions you mentioned at the start of the course each week to deliver each assignment. That way, you can get more out of the course.
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
Acerca de Programa especializado: Real-World Product Management

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