Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Este curso forma parte de Programa especializado: Real-World Product Management
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ofrecido por
Programa especializado: Real-World Product ManagementImpulsar a las mujeres en la tecnologíaAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 4 en
Nivel principiante
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Habilidades que obtendrás
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 4 en
Nivel principiante
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Impulsar a las mujeres en la tecnología
Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.
Programa - Qué aprenderás en este curso
2 horas para completar
Insist on the Highest Standards
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIT and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!
2 horas para completar
7 videos (Total 47 minutos), 2 lecturas, 1 cuestionario
5 horas para completar
Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
5 horas para completar
9 videos (Total 45 minutos)
4 horas para completar
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
4 horas para completar
8 videos (Total 38 minutos), 1 lectura, 4 cuestionarios
5 horas para completar
Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
5 horas para completar
14 videos (Total 83 minutos), 1 lectura, 5 cuestionarios
Reseñas
- 5 stars69,02 %
- 4 stars21,08 %
- 3 stars4,85 %
- 2 stars2,98 %
- 1 star2,05 %
Principales reseñas sobre THE BUSINESS OF PRODUCT MANAGEMENT I
por AF21 de jun. de 2022
The content of the course was concise and to the point, and I did learn a great deal. One thing I would say is the test questions need to be more concise and on topic.
por BU1 de jun. de 2021
I am enjoying learning key business concepts with regards to product in this course. Assignments have been exciting and really helps put the subjects covered in the lessons, into practice.
por BJ2 de nov. de 2020
Incredibly great course with a lot of learnings and examples. I highly recommend it to everyone! I can't wait to start Product Management II tomorrow :) Great job Nancy on the topics and examples
por AO31 de ago. de 2022
The content was top notch and the delivery was great. I learned a lot from this course and I am basically prepared to start as an associate product manager. Thank you, Nancy and the entire team.
Acerca de Programa especializado: Real-World Product Management
Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.
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