Este curso forma parte de Programa especializado: Digital Business

4.5

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84 calificaciones

Thomas Houy +2 instructores más

2599 ya inscrito

Ofrecido Por

Programa especializado: Digital BusinessInstitut Mines-Télécom

Acerca de este Curso

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Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation. 

Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.

Week 1 : Why Digital Changes Everything
Week 2 : Creating Value in a Digital World 
Week 3 : Thinking and Acting Differently


This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science.

This MOOC is supported by the Patrick and Lina Drahi Foundation.

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100 % en línea

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Curso 1 de 4 en

Programa especializado: Digital Business

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Habilidades que obtendrás

Modeling
Product Planning
Intellectual Capital
Business Ecosystem

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 4 en

Programa especializado: Digital Business

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructores

Calificación del instructor

4,61/5 (18 calificaciones)

Ofrecido por

Institut Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.

Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France.

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Programa - Qué aprenderás en este curso

Semana

Semana 1

4 horas para completar

Why Digital Changes Everything

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.

4 horas para completar

4 videos (Total 18 minutos), 10 lecturas, 3 cuestionarios

4 videos

Watch the course video presentation (1')59s

How to harness the power of digital disruption?6m

Why the pace of technological change is faster than ever?5m

Why physical spaces are even more crucial in the virtual world?5m

10 lecturas

Let's break the ice!10m

Learning outcomes10m

Professors are there, but you don't see us!10m

Make the most of this MOOC (assessment, quizz, forums,...)10m

Readings10m

Video transcript10m

Readings10m

Video transcript10m

Readings10m

Video transcript10m

3 ejercicios de práctica

Digital disruption30m

The pace of digital technological change30m

Digital third places30m

Semana

Semana 2

3 horas para completar

Creating Value in a Digital World

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.

3 horas para completar

3 videos (Total 17 minutos), 6 lecturas, 3 cuestionarios

3 videos

Why externalities have become such a powerful lever for value creation?5m

How to make a profit from free or no-margin products and knowledge sharing?6m

Why pragmatism, not persistence, wins the digital race?5m

6 lecturas

Readings10m

Video transcript10m

Readings10m

Video transcript10m

Readings10m

Video transcript10m

3 ejercicios de práctica

Externalities30m

Digital business models30m

Strategy in the digital era30m

Semana

Semana 3

4 horas para completar

Thinking and acting differently

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.

4 horas para completar

4 videos (Total 20 minutos), 8 lecturas, 4 cuestionarios

4 videos

How successful digital entrepreneurs make the most of what they’ve got?5m

How to guarantee your digital startup fails first time?4m

Why execution, not ideas, is the key to digital success?4m

What seed funds see when they look at a digital business?4m

8 lecturas

Readings10m

Video transcript10m

Readings10m

Video transcript10m

Readings10m

Video transcript10m

Readings10m

Video transcript10m

4 ejercicios de práctica

Effectuation in a digital world30m

The key factors of success for startups30m

The entrepreneurial epiphany30m

The new rationality of seed funds30m

Acerca de Programa especializado: Digital Business

This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.

With 4 courses and 30 attractive videos and assessments, we analyze the Digital Transformation at stake and decipher the rules of this new world. In the final exercise entitled “Capstone”, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations. Once completed, the Learner will have developed an analytical approach and gained a critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Digital Business - Understand the digital world

Acerca de este Curso

Habilidades que obtendrás

Instructores

Thomas Houy

Laurent Gille

Valérie Fernandez

Ofrecido por

Institut Mines-Télécom

Programa - Qué aprenderás en este curso

Why Digital Changes Everything

Creating Value in a Digital World

Thinking and acting differently

Acerca de Programa especializado: Digital Business

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Digital Business - Understand the digital world

Acerca de este Curso

Habilidades que obtendrás

Instructores

Thomas Houy

Laurent Gille

Valérie Fernandez

Ofrecido por

Institut Mines-Télécom

Programa - Qué aprenderás en este curso

Why Digital Changes Everything

Creating Value in a Digital World

Thinking and acting differently

Acerca de Programa especializado: Digital Business

Preguntas Frecuentes

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Comienza o impulsa tu carrera profesional

Cursos y certificaciones populares

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