If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Este curso forma parte de Programa especializado: Pricing Strategy Optimization
Ofrecido Por

Acerca de este Curso
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Market and competition applications in product pricing
How to utilize game theory to influence market pricing
How to leverage competitor pricing models and knowledge of the product lifecycle to price products
Strategies for price discrimination in competitive markets
Habilidades que obtendrás
- Competitor Pricing Models
- Pricing Strategies
- Pricing to Competition
- Price Discrimination
- Market Segmentation
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Understanding the Playing Field
Predicting Competitive Reactions
Disrupting Markets and Engaging in "Coopetition"
Implementing Price Discrimination in Competitive Markets
Reseñas
- 5 stars85,51 %
- 4 stars14,01 %
- 3 stars0,46 %
Principales reseñas sobre MARKET AND COMPETITION IN PRICING STRATEGY
I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that
The course provides real life examples, case studies. It was very helpful!
Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
I think this course is useful for a person like me who never learned economics before in order to transfer into the business consulting field.
Acerca de Programa especializado: Pricing Strategy Optimization

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.