Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Este curso forma parte de Programa especializado: Estrategia de Negocios
Ofrecido Por


Acerca de este Curso
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Habilidades que obtendrás
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Introduction to Strategic Analysis
Analyzing Industry Structure
Analyzing Firm Capabilities
Determining Competitive Position
Reseñas
- 5 stars82,11 %
- 4 stars15,23 %
- 3 stars1,74 %
- 2 stars0,32 %
- 1 star0,58 %
Principales reseñas sobre FOUNDATIONS OF BUSINESS STRATEGY
I enjoyed the way the modules were structured . The course is precise and allows you to practice what is being taught by the faculty . Will surely recommend to all if you aspire to learn .
I felt really empowered after completing the course, as now, I have the required tools, at least the basic ones, to conduct Strategy analysis, and analyze how to go about a business.
Impressed with the balance of breadth and depth. Complex issues delivered in an accessible manner. Practical exercises that enable you to put what you've learned to use right away.
Foundations of Business Strategy has greatly expounded my knowledge on business strategy not only as an essential component of a business, but existing primarily as the core of any business.
Acerca de Programa especializado: Estrategia de Negocios

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