Este curso forma parte de Programa especializado: Entrepreneurship: Growing Your Business

4.6
estrellas
246 calificaciones

Alex Cowan

10.240 ya inscrito

Ofrecido Por

Programa especializado: Entrepreneurship: Growing Your BusinessUniversidad de Virginia

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Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. 
The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 4 de 4 en

Programa especializado: Entrepreneurship: Growing Your Business

Nivel principiante

Some experience with business development and innovation is helpful, but not required.

Aprox. 4 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation

Habilidades que obtendrás

Product/Market Fit
Business Model
Product Management
business focus
corporate innovation

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 4 de 4 en

Programa especializado: Entrepreneurship: Growing Your Business

Nivel principiante

Some experience with business development and innovation is helpful, but not required.

Aprox. 4 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,75/5 (64 calificaciones)

Alex Cowan

Faculty & Batten Fellow

Darden School of Business

418.348 alumnos

20 cursos

Ofrecido por

Universidad de Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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Programa - Qué aprenderás en este curso

Semana

Semana 1

2 horas para completar

Focusing for Profitability and Growth

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.

2 horas para completar

18 videos (Total 81 minutos), 1 lectura, 1 cuestionario

18 videos

Focusing Innovation with the Business Model Canvas2m

Getting Started with the Canvas2m

Making the Canvas Work for You: Your Role4m

Making the Canvas Work for You: Product Phase4m

Meet Enable Quiz2m

Creating a Testable Product/Market Fit5m

Knowing Your Customer5m

Getting to Know Your Customer Better: Think See Feel Do4m

Knowing What Propositions to Test6m

Creating Testable Propositions3m

Testing Your Propositions8m

Sculpting the Customer Journey: AIDAOR3m

Storyboarding AIDAOR7m

Delivering the Customer Journey through Customer Relationships and Channels2m

Mapping Customer Relationships and Channels6m

Persona/Proposition Fit and Revenue Drivers6m

Scaling Product/Market Fit with the Growth Hacking Canvas5m

Creating a Culture of Experimentation1m

1 lectura

Course Overview & Requirements10m

1 ejercicio de práctica

Week 1 Quiz on Focusing for Profitability and Growth30m

Semana

Semana 2

1 hora para completar

How do you focus your capabilities and organization to maximize profitability?

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.

1 hora para completar

10 videos (Total 48 minutos)

10 videos

The Focused Organization1m

Understanding Business Model Type4m

Business Model Type Implications6m

Key Activities vs Important Activities3m

Key Activities and Strategy-Driven Process Design8m

Key Partners3m

Costs Now vs. Costs Later6m

The Hard Things about Digital Transformation & Corporate Innovation7m

Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5m

Course Conclusion56s

1 ejercicio de práctica

Week 2 Quiz on Focusing Your Organization30m

Reseñas

4.6

75 reseña

5 stars
74,79 %
4 stars
17,88 %
3 stars
4,87 %
2 stars
1,62 %
1 star
0,81 %

Principales reseñas sobre INNOVATING WITH THE BUSINESS MODEL CANVAS

por WB27 de dic. de 2020

Great material, I was really able to simplify my design process and understand the importance of value propositions and customer segments!

por DP29 de jul. de 2020

Really well thought through and presented course. Good insights, and succinct.

por MK10 de oct. de 2018

It gave a very practical approach for establishing business models with clear understanding of each and every stage.

por HP28 de jul. de 2019

An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.

Ver todas las reseñas

Acerca de Programa especializado: Entrepreneurship: Growing Your Business

Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.

Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty, this specialization covers challenges faced by private businesses, when they attempt to grow substantially. It starts with common challenges and human resource issues faced by private business. It then teaches you essential financial accounting skills for entrepreneurs, such as creating and interpreting cash flow, balance sheet, and income statements to make financial health conclusions. This specialization also presents an exciting new approach to values-driven leadership development in the workplace, in business education, and in life. In an action oriented introduction to Giving Voice to Values (GVV), it is not about persuading people to be more ethical, but instead starts from the premise that most of us already want to act on our values, and we feel that we have a reasonable chance of doing so effectively. It then discusses the emergence of a new story about business, contextualizing it within a societal framework. Finally, it teaches you to write innovative business plans, by driving meaningful focus, forcing specificity, and bringing linkages between key business drivers to the foreground.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Innovating with the Business Model Canvas

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Qué aprenderás

Habilidades que obtendrás