Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.
Ofrecido Por


Análisis de marketing
Universidad de VirginiaAcerca de este Curso
No se necesita experiencia previa para participar y obtener beneficios en este curso.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Habilidades que obtendrás
- Marketing Experiments
- Customer Lifetime Value
- Regression Analysis
- Marketing Analytics
- Brand Equity
No se necesita experiencia previa para participar y obtener beneficios en este curso.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Leveraging User Generated Content
Metrics for Measuring Brand Assets
Customer Lifetime Value
Marketing Experiments
Reseñas
- 5 stars75,21 %
- 4 stars19,35 %
- 3 stars2,83 %
- 2 stars0,86 %
- 1 star1,72 %
Principales reseñas sobre ANÁLISIS DE MARKETING
Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.
I just realised that the marketing courses that I got during I was in college 15 years ago has changed a lot. I learnt about marketing strategy in the digital era. The lesson is easy to understand.
This is a very nice course that takes you through some interesting analytics concept - there is a good deal of problem solving or quantitatives involved which as marketers we need to get used to.
Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career
Good luck Prof Raj
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