Chevron Left
Volver a Introduction to Marketing

Opiniones y comentarios de aprendices correspondientes a Introduction to Marketing por parte de Universidad de Pensilvania

12,033 calificaciones

Acerca del Curso

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Principales reseñas


29 de abr. de 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


10 de dic. de 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Filtrar por:

251 - 275 de 2,300 revisiones para Introduction to Marketing

por Oscar E S

23 de jul. de 2018

por Anurag S

13 de nov. de 2016

por Jesse

14 de jun. de 2021

por Nurshatjan S

3 de abr. de 2020

por Ahmed A A

14 de mar. de 2019

por Priyank G

14 de ene. de 2017

por Rohan K

24 de jul. de 2020

por Alex M

30 de dic. de 2017

por João H A d P C

28 de feb. de 2022

por 施倩倩

16 de sep. de 2017

por Hervé M

22 de jun. de 2020

por Yash M

7 de jun. de 2017

por Rafiq Z

9 de abr. de 2017

por Abhishek B

14 de feb. de 2017

por Elizabeth C

10 de jul. de 2020

por Atharva B

26 de may. de 2020

por Stella O

21 de abr. de 2020


12 de jun. de 2018

por Vikrant C

28 de abr. de 2019

por Lauma S

17 de abr. de 2016

por Stephen A

11 de mar. de 2022

por Gerrit K

15 de mar. de 2016

por Achariya R

3 de oct. de 2021

por Ana S A

3 de feb. de 2021

por Akshatha K

29 de jun. de 2019