The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
Este curso forma parte de Programa especializado: Marketing por redes sociales
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Programa especializado: Marketing por redes socialesUniversidad NorthwesternAcerca de este Curso
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Fechas límite flexibles
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 6 en
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Japonés
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Social Marketing
- Social Network
- Social Media Marketing
- Social Media
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 6 en
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Japonés
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
1 hora para completar
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
1 hora para completar
7 videos (Total 24 minutos), 6 lecturas
2 horas para completar
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
2 horas para completar
7 videos (Total 39 minutos), 3 lecturas, 1 cuestionario
2 horas para completar
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
2 horas para completar
9 videos (Total 42 minutos), 1 lectura, 2 cuestionarios
2 horas para completar
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
2 horas para completar
9 videos (Total 45 minutos), 4 lecturas, 2 cuestionarios
Reseñas
- 5 stars73,50 %
- 4 stars19,25 %
- 3 stars4,55 %
- 2 stars1,36 %
- 1 star1,31 %
Principales reseñas sobre WHAT IS SOCIAL?
por JJ16 de ago. de 2017
Randy Hlavac is an excellent professor with a plethora of experience in the digital marketing industry, and I am glad and honored to have such a professor who is willing to bring in experts.
por AV9 de ago. de 2016
I highly recommend this course. I have very little background knowledge on social media and I am using the tools acquired on this online course to help my small business grow. Five stars!
por MW18 de jul. de 2017
It's good and inspiring.
But I would say the contents covered are a little general.
However, I would expect this whole specification will help me go deeper into social media marketing.
por JP23 de dic. de 2021
This course is wonderful and it shows gives a different insight into Social media. And also introduces the learner to different useful tools in order to make better their social media presence.
Acerca de Programa especializado: Marketing por redes sociales
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
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