In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
Este curso forma parte de Programa especializado: Introduction to Public Relations and the Media
12 calificaciones
1714 ya inscrito
ofrecido por
Programa especializado: Introduction to Public Relations and the MediaUniversidad de Colorado en BoulderAcerca de este Curso
8656 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
No previous background knowledge is required.
Aprox. 8 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Habilidades que obtendrás
- Press Release
- Public Relations
- Branding
- Influencers
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
No previous background knowledge is required.
Aprox. 8 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Universidad de Colorado en Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Programa - Qué aprenderás en este curso
2 horas para completar
Organizational Mission and Core Values
In this module, you will learn the importance of an organization’s mission and core values in branding and in public relations storytelling.
2 horas para completar
6 videos (Total 32 minutos), 2 lecturas, 1 cuestionario
2 horas para completar
PR’s Role in Branding
In this module, you will learn about the similarities and differences between public relations and other fields like journalism, advertising, and marketing. You will also understand how public relations works with the related fields in the process of branding.
2 horas para completar
4 videos (Total 24 minutos), 2 lecturas, 1 cuestionario
2 horas para completar
Issue and Crisis Management
In this module, you will learn the difference between an issue and a crisis situation, including the risk and reward to company reputation. You will also learn the basics of crisis communication and reputation management.
2 horas para completar
5 videos (Total 31 minutos)
1 hora para completar
Gatekeeping in Public Relations
In this module, you will learn about different forms of media and how the gatekeeping process works. You will also be introduced to media theory–just enough to be dangerous!
1 hora para completar
5 videos (Total 27 minutos)
Acerca de Programa especializado: Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
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