Chevron Left
Back to Working with the Media

Learner Reviews & Feedback for Working with the Media by University of Colorado Boulder

4.5
stars
46 ratings

About the Course

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management....

Top reviews

Filter by:

1 - 10 of 10 Reviews for Working with the Media

By Anusha P

•

Jul 1, 2023

The professor is good and we learn a lot but the peer-graded assignments are an illogical measure of success. Asking other learners who themselves are still barely entering the field to pass or fail other students is really unfair and horrible. A lazy approach to this course. Deeply disappointed.

By Carlos A

•

Nov 27, 2023

An excellent course to learn about working with journalists and managing crises from a public relations perspective.

By Yvette M

•

Oct 18, 2023

It is a good and important course for those who are in the field of Public Relations.

By Mary N

•

Oct 11, 2023

I learned a lot thank you so much

By Mohamed H A

•

Dec 18, 2023

best place to learn from

By tomi o

•

Nov 8, 2022

lovely

By Diana W

•

Aug 26, 2022

This course was a great introduction to how the media responds to requests from PR practitioners for coverage of their stories. I learn about AP writing style, components of press releases and press release pitches, how to relate to journalists, and how important it is to keep the audience in mind, as well as provide newsworthy press releases. The peer-review assignments were challenging and I really enjoyed having the chance to research and write a press release. It can be frustrating waiting for your peer-learners to actually review your assignment, but patience pays off in the end.

By Helga M

•

Jun 9, 2023

I enjoy the style of the instructor. She is authentic and uses just the right amount of humor to engage. I wish the key notes that are shown on the video (graphs, references) were available for download.

By Ololade H O

•

Aug 1, 2023

I ENJOYED THIS COURSE

By Abdulla A

•

Oct 9, 2021

assignments must be optional