Introduction to Course 5

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Destrezas que aprenderás

Digital marketing KPIs, Spreadsheet management, Presenting to stakeholders, Media planning and strategies, Marketing Analytics


4.6 (578 calificaciones)

  • 5 stars
    74,91 %
  • 4 stars
    15,05 %
  • 3 stars
    5,53 %
  • 2 stars
    2,59 %
  • 1 star
    1,90 %


22 de ago. de 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.


6 de feb. de 2023

Very informative and detailed. Using analysis tools and techniques is very important. Helped understanding presentations concepts too. Overall a good course.

De la lección

Introduction to Assess for success: Marketing analytics and measurement

You will learn about marketing campaigns and how marketers set performance goals. You’ll also explore media planning and practice creating your own media plan. Finally, you’ll be introduced to common tools used in marketing analytics and how they work.

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