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Destrezas que aprenderás

Revenue Management, Forecasting, Demand Management, Asset Management


4.8 (336 calificaciones)

  • 5 stars
    81,54 %
  • 4 stars
    14,58 %
  • 3 stars
    2,08 %
  • 2 stars
    1,19 %
  • 1 star
    0,59 %


21 de nov. de 2022

Many thanks to everyone concerned. Please, provide us with another one with more in depth content. thanks


10 de mar. de 2021

Well structured and presented. I especially appreciated the Forecasting models and the case studies.

De la lección

Demand Generation

In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

Impartido por:

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    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management

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    Alex Slors

    Independent Hotel Asset Manager & Development Consultant

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    David Turnbull

    Co-Founder and CCO

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    Brendan May

    COO Livabout

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    Martin Soler

    Independent Marketing Consultant

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    Lennert De Jong

    Commercial Director

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