Computing customer lifetime value in R (Recital 3)

video-placeholder
Loading...
Ver programa

Destrezas que aprenderás

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reseñas

4.6 (742 calificaciones)

  • 5 stars
    66,98 %
  • 4 stars
    26,95 %
  • 3 stars
    4,58 %
  • 2 stars
    0,80 %
  • 1 star
    0,67 %

LL

20 de abr. de 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

1 de dic. de 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

De la lección

Module 4 : Customer lifetime value

Impartido por:

  • Placeholder

    Arnaud De Bruyn

    Professor at ESSEC Business School

Explora nuestro catálogo

Inscríbete de manera gratuita y obtén recomendaciones personalizadas, actualizaciones y ofertas.