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Destrezas que aprenderás

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management


4.6 (744 calificaciones)

  • 5 stars
    66,80 %
  • 4 stars
    27,15 %
  • 3 stars
    4,56 %
  • 2 stars
    0,80 %
  • 1 star
    0,67 %


20 de abr. de 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.


1 de dic. de 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

De la lección

Module 1 : Statistical segmentation

Impartido por:

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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