What is customer lifetime value and why it matters

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Destrezas que aprenderás

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reseñas

4.6 (740 calificaciones)

  • 5 stars
    66,89 %
  • 4 stars
    27,02 %
  • 3 stars
    4,59 %
  • 2 stars
    0,81 %
  • 1 star
    0,67 %

LL

20 de abr. de 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

1 de dic. de 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

De la lección

Module 4 : Customer lifetime value

Impartido por:

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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