In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)
Why hotel distribution?
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Destrezas que aprenderás
Hospitality Management, Revenue Management, Hospitality Management Studies, Hotel Management
Reseñas
4.7 (1,258 calificaciones)
- 5 stars78,06 %
- 4 stars16,77 %
- 3 stars3,41 %
- 2 stars0,87 %
- 1 star0,87 %
FM
24 de ene. de 2022
Dear Essec, Greetings from Bali! Thank you for the knowledge of fundamentals of hotel distribution, im starting to gain my confidence to learn more about hospitality again. Thank you once again!
JR
5 de sep. de 2018
You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel
De la lección
A deep dive into hotel distribution
After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.
Impartido por:
Peter O'Connor
Professor of information systems, Director of the MBA in Hospitality Management
Nicolas Graf
Professeur
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