Toby, can you read the guidelines? >> Sure. Number one, choose a facilitator. Number two, brainstorm ideas from the following questions. Where can we invest to drive our business? What crossover products can you imagine? During the brainstorming session, you can ask for clarification but you cannot censor ideas. Number three, deliver your most robust ideas for further brainstorming. >> Sayed are you still there? >> Yes. Bridget, is that you? >> Yes, it's me and Lucy is here from Global. >> Hi Sayed, this is Lucy. So good to hear your voice again. >> [LAUGH] >> John, can you hear me? >> Yep. >> And where are you calling from? >> I'm in beautiful Columbia right now. >> Must be nice. Sayed and John, did you get the guidelines for the session? >> Let me check. >> It's right here in the shared drive under Retreat then Breakout Session. >> Okay, in the meantime I'll summarize, but before I do I want you to know that we're all here. >> Hi John, hi Sayed. This is Toby. >> Hi guys. Did you find the shared drive yet? >> Not yet. It's a slow connection. >> Yes, so how should be proceed. >> Okay, so the first guideline is to choose a facilitator. And if there are no objections, I think I'm the best choice. >> [LAUGH] Of course, you do. >> I agree for one reason. >> Why is that? >> I'm not there. >> [LAUGH] It's always the IT guys. >> What did I do? Blame the IT guy, how typical. >> What? >> John. >> Yes? >> Saad? >> Yes. [LAUGH] >> Sayed, John, we're laughing because you two sound so much alike. >> Not so, my voice sounds so much more sophisticated. >> Yeah, sure John. Okay, so for the sake of clarity, let's announce ourselves when we speak, okay? >> Good idea. >> Jake here, we need to look at the entities that influence the products we buy. For example, life insurance is lower, or health cost is affected by whether you smoke or don't smoke. What if we can prove health benefits? >> Are you suggesting that we invest even more money into R&D, because we- >> Excuse me, Catherine, I think some of this data already exists. What I'm suggesting is we've developed a new market and you know. >> Jake, what I think I hear you saying is you'd like us to think outside of the box when developing official or unofficial partnerships with organizations or businesses like insurance companies. >> Not only insurance companies. What if we had partnerships with health food chains? >> This is Don. You know that could work in some markets. Perhaps we play with the flavorings a bit. Make it more herbal. Chris, sales, Southwest Region. Don't forget we can access point of sale information worldwide to analyze purchasing habits. What if we look for key herbs that are often used as they gestinate and to sweeten breath then- >> That's smart Chris. This is Don. You know R and D may already have some data on this. I'll take action on that and then share my findings with the sales department. >> Jake here. I'm sorry. I'd like to back a minute to where we're talking about partnering with the insurance companies. What if we invested in partnering with dental schools or medical schools in Western markets? Since the standard is to be open to holistic care. >> This is really interesting. Catherine, could you investigate this and get me a feasibility analysis right away? >> All right. It may take me some time. Jake can we table this? >> Thanks Catherine. You know Don Holt's my idol. I still remember what [CROSSTALK] >> All right, let's get back to the partnership idea. Is this something you've dealt with before? >> Not with school but with retail stores. >> Oh great. Is this that Vitamin Taylor outlet venture? >> Yeah. Now I'll be the first to admit it. There were some problems. But the basic concept has worked for other products. For example, laundry products in laundromats. >> Could you get me your data right away so I can start on my analysis? >> Sure, I mean we talk about this over break if you want to. >> Okay, what's our next tasks? What do you say we summarize our questions and ideas before we move on to the next question. >> Okay, so to summarize Don will follow up with.