Data analytics has historically been about understanding what has already happened in the past. With advancements in cloud technology, and the availability of digital devices, we're generating volumes of data everyday. This module explores the capabilities of machine learning and what becomes possible with volumes of data. It builds on the previous module by explaining ways a machine can learn to predict, categorize, and recommend based on lots and lots of data. Throughout the module, you'll uncover examples of customers who have used machine learning to bring innovative solutions to their customers.