Channel Benefits Pt. 1

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4.4 (41 calificaciones)

  • 5 stars
    58,53 %
  • 4 stars
    26,82 %
  • 3 stars
    12,19 %
  • 1 star
    2,43 %


15 de feb. de 2023

This course is both interesting and useful. I only recommend you watch the videos on 1.25x or 1.5x, because the professor speaks a little slow. However it is clear she knows a lot about the topic.


20 de abr. de 2022

Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.

De la lección


Overviews the most common channel benefits desired and valuation differences. Provides a case example of how these preferences can and should drive key channel decisions, like whether a grocer should offer an online channel to customers.

Impartido por:

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    Sandy Jap

    The Sarah Beth Brown Professor of Marketing

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