Queen Mary University of London
Market Research Specialization
Queen Mary University of London

Market Research Specialization

Gain key skills essentials in market research. Learn to plan, execute and analyse a research project

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea

Instructors: Athanasia Lampraki

4,667 already enrolled

Included with Coursera Plus

Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(70 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Essentials of market research

  • Components of research proposal and research process

  • Sampling approaches , data analysis and interpretation

Details to know

Shareable certificate

Add to your LinkedIn profile

Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(70 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Queen Mary University of London
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 4 course series

Introduction to Market Research

Course 124 hours4.1 (29 ratings)

What you'll learn

  • Discuss the essentials of market research

  • Focus on the research proces

  • Formulate research questions and research objectives

  • Develop a research proposal   

Skills you'll gain

Category: Familiarise with the essentials of market research
Category: Identify and formulate the research needs
Category: Understand the research process
Category: Reflect on the development of the research proposal

Research Methodologies

Course 219 hours4.6 (128 ratings)

What you'll learn

  • Different research methodologies

  • Different sampling approaches

  • Primary and secondary data collection approaches

Skills you'll gain

Category: Collect primary and secondary data
Category: Use qualitative and quantitative research methodologies
Category: Adopt different sampling approaches
Category: Evaluate different data collection approaches

What you'll learn

  • Develop an instrument design strategy

  • Design and use research instruments

  • Reflect on basic data analysis approaches

Skills you'll gain

Category: Refine research instruments
Category: Familiarise with the elements of a research report
Category: Construct and refine measurements
Category: Manage the development and use of different research instruments
Category: Basic data analysis approaches

What you'll learn

  • Familiarise with data analysis and interpretation

  • Use qualitative and quantitative data analysis approaches

Skills you'll gain

Category: Using qualitative and quantitative data analysis approaches
Category: Analyse and interpret data

Instructors

Athanasia Lampraki
Queen Mary University of London
8 Courses20,242 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions