Fundação Instituto de Administração
Planejamento Estratégico de Marketing Digital Specialization
Fundação Instituto de Administração

Planejamento Estratégico de Marketing Digital Specialization

Como o planejamento colabora com o marketing. Desenvolva suas habilidades para planejar e colocar em prática uma estratégia de Marketing Digital.

Taught in Portuguese (Brazil)

Kleber Oliveira
Tatti Maeda
Raquel Abrão

Instructors: Kleber Oliveira

Included with Coursera Plus

Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Fundação Instituto de Administração
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Composto de marketing
Category: ICP (Ideal Consumer Profile)
Category: Estratégias de marketing digital

What you'll learn

Skills you'll gain

Category: Marketing comportamental
Category: Jornada do Cliente
Category: Segmentação de clientes
Category: Storytelling
Category: Metodologias ágeis

Medindo o Marketing Digital

Course 327 hours

What you'll learn

Skills you'll gain

Category: Canais on-line
Category: Ferramentas e técnicas de mensuração
Category: KPIs
Category: Inteligencia Artificial

What you'll learn

Skills you'll gain

Category: Estratégia de marketing digital
Category: Customer Experience
Category: Insights
Category: Campanhas de marketing
Category: Transformação digital

Instructors

Kleber Oliveira
Fundação Instituto de Administração
7 Courses733 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions