Chevron Left
Volver a Brand Identity and Strategy

Opiniones y comentarios de aprendices correspondientes a Brand Identity and Strategy por parte de IE Business School

657 calificaciones

Acerca del Curso

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Principales reseñas


5 de jun. de 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.


19 de nov. de 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

Filtrar por:

176 - 188 de 188 revisiones para Brand Identity and Strategy

por Aditya P

7 de oct. de 2019

por isla s

27 de sep. de 2022

por Chloe E

1 de oct. de 2020

por Charlene S

20 de feb. de 2021


30 de ago. de 2020

por Harshita T

29 de oct. de 2020

por Kaitlyn K

21 de abr. de 2020

por limor

27 de ago. de 2019

por Miqdam S

23 de ago. de 2022

por Nicklas C Z

15 de mar. de 2021

por Peter C

1 de sep. de 2021

por Tamera L G

19 de oct. de 2020

por Marcus M

25 de mar. de 2020