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Learner Reviews & Feedback for Customer Understanding and Digital Marketing Channels by Unilever

4.8
stars
47 ratings

About the Course

The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages. After completing this course, you will be able to: - Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions. - Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions. - Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes. - Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation. - Identify the relationship between customer experience and content marketing and brand storytelling. - Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix. - Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each....

Top reviews

DD

Apr 18, 2024

This is a great overview to learn basic marketing terminology as well as build a foundation of various strategies in digital marketing.

VV

May 1, 2024

Really so useful information , videos was good and content and assignments are best 👌👍

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1 - 10 of 10 Reviews for Customer Understanding and Digital Marketing Channels

By DeMarcus

•

Apr 19, 2024

This is a great overview to learn basic marketing terminology as well as build a foundation of various strategies in digital marketing.

By Vishal V

•

May 2, 2024

Really so useful information , videos was good and content and assignments are best 👌👍

By João C

•

Mar 19, 2024

Gostei bastante da formação. Muita informação importante.

By Mohammed A J

•

Nov 20, 2023

Excellent course for the beginners.

By Gokul P

•

Mar 6, 2024

easy course

By Vosidjonova M S

•

Mar 24, 2024

хорошо

By Komiljon T

•

Mar 19, 2024

Thanks

By neha s

•

Apr 2, 2024

they are some typing mistakes . Please correct

By bekzod j

•

Mar 30, 2024

nice

By Amandeep S

•

Apr 19, 2024

Waste of time!