Este curso forma parte de Programa especializado: Product Ideation, Design, and Management

4.4
estrellas
78 calificaciones

Dr. James V. Green

7548 ya inscrito

Ofrecido Por

Programa especializado: Product Ideation, Design, and ManagementUniversidad de Maryland en College Park

Acerca de este Curso

21.944 vistas recientes

For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities.  
This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products.

We will focus on four important areas to develop and enhance your capabilities as a product leader:

• Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Fechas límite flexibles

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Certificado para compartir

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100 % en línea

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Curso 1 de 5 en

Programa especializado: Product Ideation, Design, and Management

Nivel principiante

No prior experience required.

Aprox. 13 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader
Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior
Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition
Champion acting entrepreneurially with an understanding of value innovation and opportunity identification

Habilidades que obtendrás

Market Analysis
Ideation
Entrepreneurship
Innovation
Competitive Analysis

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 5 en

Programa especializado: Product Ideation, Design, and Management

Nivel principiante

No prior experience required.

Aprox. 13 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,32/5 (31 calificaciones)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

102.290 alumnos

13 cursos

Ofrecido por

Universidad de Maryland en College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Programa - Qué aprenderás en este curso

Semana

Semana 1

19 minutos para completar

Introduction to Developing Innovative Ideas for Product Leaders

19 minutos para completar

1 video (Total 4 minutos), 5 lecturas

Semana

Semana 2

5 horas para completar

Thinking Entrepreneurially

5 horas para completar

17 videos (Total 182 minutos), 12 lecturas, 3 cuestionarios

17 videos

Welcome to Thinking Entrepreneurially2m

What are entrepreneurial opportunities?11m

What is strategic decision-making?9m

Why study strategic decision-making?6m

What is your decision-making style?7m

Do you have a high need for achievement?10m

How does individualism influence your decision-making?7m

Do you believe that you have control of your own destiny?9m

Are you able to effectively focus your time and resources?8m

Do friends characterize you as an optimist?9m

Do you have high self-efficacy?15m

Do you exhibit high cognitive motivation?10m

What is your tolerance for ambiguity?16m

Do you have the confidence to attempt the difficult?7m

What is your risk tolerance?21m

Are your interpersonal skills well developed?10m

Are you rich in social capital?16m

12 lecturas

Welcome to Thinking Entrepreneurially2m

The Opportunity Analysis Canvas30m

Introduction to Entrepreneurial Opportunities3m

Introduction to Entrepreneurial Mindset3m

The Opportunity Analysis Canvas20m

Ideas to Action Project (Optional)5m

Introduction to Entrepreneurial Motivation1m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

Introduction to Entrepreneurial Behavior1m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

3 ejercicios de práctica

Entrepreneurial Mindset Quiz10m

Entrepreneurial Motivation Quiz10m

Entrepreneurial Behavior Quiz10m

Semana

Semana 3

5 horas para completar

Seeing Entrepreneurially

5 horas para completar

16 videos (Total 174 minutos), 13 lecturas, 4 cuestionarios

16 videos

Welcome to Seeing Entrepreneurially1m

What impact do knowledge conditions have in your industry?16m

Are the demand conditions in your industry favorable?20m

What is the lifecycle stage of your industry?15m

Is the industry capital intensive?14m

Is the industry advertising intensive?13m

Are you trying to enter a concentrated market?5m

What is the average size of a company in the industry?12m

What demographic changes are creating new market needs?11m

What psychographic changes are opportunistic?8m

What technical advancements are emerging?11m

What societal changes are presenting new opportunities?6m

What political and regulatory forces will influence the market?8m

How does the learning curve influence your success?10m

What complementary assets are critical to develop?11m

What is the reputation of your competitors?7m

13 lecturas

Welcome to Seeing Entrepreneurially3m

Introduction to Industry Condition2m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

Introduction to Industry Status1m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

Introduction to Macroeconomic Change2m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

Introduction to Competition1m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

4 ejercicios de práctica

Industry Condition Quiz10m

Industry Status Quiz10m

Macroeconomic Change Quiz10m

Competition Quiz10m

Semana

Semana 4

3 horas para completar

Acting Entrepreneurially

3 horas para completar

10 videos (Total 82 minutos), 11 lecturas, 2 cuestionarios

10 videos

Welcome to Acting Entrepreneurially1m

What is value innovation?6m

What existing factors can you eliminate?6m

Where can you reduce factors and not reduce value?5m

Which factors can you raise above competitors?8m

What new factors can you create?5m

Is the problem real?7m

Does your solution create value for your stakeholders?9m

Is your advantage superior and sustainable?15m

Can you build the right team at the right time?15m

11 lecturas

Welcome to Acting Entrepreneurially2m

Introduction to Value Innovation3m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

Introduction to Opportunity Identification3m

The Opportunity Analysis Canvas10m

Ideas to Action Project (Optional)3m

Developing Your Opportunity Analysis Canvas10m

Congratulations!5m

Explore the Specialization in Product Ideation, Design, and Management3m

2 ejercicios de práctica

Value Innovation Quiz10m

Opportunity Identification Quiz20m

Reseñas

4.4

22 reseña

5 stars
61,53 %
4 stars
25,64 %
3 stars
5,12 %
2 stars
3,84 %
1 star
3,84 %

Principales reseñas sobre DEVELOPING INNOVATIVE IDEAS FOR PRODUCT LEADERS

por UG15 de abr. de 2022

Highly Educational. Thank you for the wonderful opportunity to learn in a different field career wise. My knowledge on Product Ideation has been broadened.

por SS24 de jun. de 2022

For online, in this format, not bad. Good use of real world examples.

por AW8 de mar. de 2022

Developing Innovative Ideas for Product Leaders help me a lot to understanding and improving my skills on Innovation field that required for ensure we could run the company in digital age

por JS16 de jun. de 2022

Learn about Leadership and Management as a Product Leader

Ver todas las reseñas

Acerca de Programa especializado: Product Ideation, Design, and Management

This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Developing Innovative Ideas for Product Leaders

Acerca de este Curso

Qué aprenderás

Habilidades que obtendrás