Chevron Left
Volver a Digital Marketing Capstone

Opiniones y comentarios de aprendices correspondientes a Digital Marketing Capstone por parte de Universidad de Illinois en Urbana-Champaign

566 calificaciones

Acerca del Curso

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Principales reseñas


14 de ago. de 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


18 de oct. de 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

Filtrar por:

126 - 150 de 167 revisiones para Digital Marketing Capstone

por Hassan S

14 de ago. de 2018

por Ly V T M

19 de ene. de 2022


21 de abr. de 2021

por Ashutosh K

2 de ago. de 2017

por Jairo O

12 de nov. de 2018

por Tan Y H

19 de may. de 2018

por Ravindra S R

27 de jun. de 2020

por Flavia d A V

7 de sep. de 2017

por Ashutosh A

20 de oct. de 2016

por vayugundla v p

4 de oct. de 2021

por Juan P P

6 de dic. de 2020

por Adnan K

11 de sep. de 2020

por Mohamed M A M S

18 de dic. de 2019

por Mario H U B

17 de jul. de 2019

por pradeep k

9 de sep. de 2022

por Aber H

4 de dic. de 2020

por Janarthanan B

22 de ene. de 2017

por Nandini G

24 de sep. de 2020

por Mauricio P

19 de sep. de 2017

por Sofia P

2 de jul. de 2017

por Sangeetha

4 de jul. de 2017

por Sina R

14 de abr. de 2022

por Lee P W

5 de nov. de 2020

por Carlos E L D

23 de may. de 2018

por Harish E

3 de abr. de 2017