Este curso forma parte de Programa especializado: Transforming the Fashion Business

4.7
estrellas
61 calificaciones

Keanan Duffty

4952 ya inscrito

Ofrecido Por

Programa especializado: Transforming the Fashion BusinessEscuela de Diseño Parsons, The New School

Acerca de este Curso

12.267 vistas recientes

In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty. 
In this course, you'll be learning from the following Parsons faculty and industry experts:
- Caryn Pang, Parsons Faculty, Senior Consultant
- Ron Thurston, Author, RETAIL PRIDE
- Keanan Duffty, Parsons Faculty
- Patrick Klesius, Parsons Faculty, Enterprise Data Architecture & Analytics, David Yurman

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 3 en

Programa especializado: Transforming the Fashion Business

Nivel intermedio

At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.

Aprox. 10 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience

Habilidades que obtendrás

Merchandising
omnichannel processes
Customer Journey Mapping
retail strategy
E-Commerce

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 3 en

Programa especializado: Transforming the Fashion Business

Nivel intermedio

At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.

Aprox. 10 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,71/5 (16 calificaciones)

Keanan Duffty

Parsons Faculty

Parsons School of Design

20.649 alumnos

3 cursos

Ofrecido por

Escuela de Diseño Parsons, The New School

For more than a century, Parsons School of Design has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one design school in the U.S. and among the top three globally. At the heart of a comprehensive university — The New School — Parsons draws on a range of academic fields to deliver a uniquely interdisciplinary education enriched by the resources of its home in New York City and branch campus in Paris. Here, the next generation of creative leaders engage in real-world learning and develop as critical thinkers and makers grappling with the pressing issues of our time.

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Programa - Qué aprenderás en este curso

Semana

Semana 1

2 horas para completar

Fashion Retail Transformation

2 horas para completar

10 videos (Total 46 minutos), 2 lecturas, 2 cuestionarios

10 videos

Introduction to the Fashion Retail Transformation Course43s

Module 1 Introduction: Customer Facing Operations and Strategy55s

Instructor Introduction: Caryn Pang1m

Experiential Retail and Marketing7m

How to Develop a Retail Experience Plan6m

Developing Retail Strategies and Network Management6m

Merchandise Planning7m

Effective Retail Crisis and Reputation Management7m

Operations Resilience Planning5m

Module Review: Fashion Retail: Customer Facing Operations and Strategy1m

2 lecturas

Fashion Retail Transformation Instructor Profiles10m

Module 1 Readings10m

2 ejercicios de práctica

Module 1: Reflective Writing30m

Module 1 Quiz30m

Semana

Semana 2

2 horas para completar

Retail Operational Planning for Future Business Models

2 horas para completar

9 videos (Total 40 minutos), 1 lectura, 2 cuestionarios

9 videos

Module 2 Introduction: Retail Operation Planning for Future Business Models58s

Instructor Introduction: Ron Thurston2m

Writing a Retail Operations Plan5m

Ensuring a Smooth Omnichannel Customer Journey9m

How Innovations Are Changing Retail3m

Building Business Models Across Geographies and Markets5m

Ensuring Operational Excellence6m

Creating and Executing a Retail Business Strategy4m

Module Review: Retail Operation Planning for Future Business Models2m

1 lectura

Module 2 Readings10m

2 ejercicios de práctica

Module 2: Reflective Writing30m

Module 2 Quiz30m

Semana

Semana 3

2 horas para completar

Fashion E-Commerce

2 horas para completar

8 videos (Total 36 minutos), 1 lectura, 2 cuestionarios

8 videos

Module 3 Introduction: Fashion E-Commerce28s

Direct-to-Consumer Best Practices7m

Traffic Generation and Improving Conversion Optimization5m

Managing Internal and External Platforms2m

Managing Supply Chain, Customer Service, and Fraud4m

Utilizing Payment Technologies6m

Balancing Innovations in E-Commerce Experience with Profitability5m

Module Review: Fashion E-Commerce2m

1 lectura

Module 3 Readings10m

2 ejercicios de práctica

Module 3: Reflective Writing30m

Module 3 Quiz30m

Semana

Semana 4

4 horas para completar

Fashion Distrbution Strategy for the Post-Pandemic Era

4 horas para completar

9 videos (Total 34 minutos), 1 lectura, 3 cuestionarios

9 videos

Module 4 Introduction: Fashion Distribution Strategy for the Post-Pandemic Era52s

Instructor Introduction: Patrick Klesius1m

The Digital Transformation and the Needs of Modern Consumers6m

Mastering Remote Clienteling4m

Initiating Omnichannel Processes4m

Generating Omnichannel Success4m

Customer Journey Mapping and Considerations7m

Fashion Forward: The Future of the Fashion Industry1m

Module Review: Fashion Distribution Strategy for the Post-Pandemic Era2m

1 lectura

Module 4 Readings10m

2 ejercicios de práctica

Module 4: Reflective Writing30m

Module 4 Quiz30m

Reseñas

4.7

14 reseña

5 stars
78,68 %
4 stars
14,75 %
3 stars
3,27 %
2 stars
1,63 %
1 star
1,63 %

Principales reseñas sobre FASHION RETAIL TRANSFORMATION

por NS12 de dic. de 2021

The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume

por AI2 de dic. de 2021

As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.

por SA14 de ago. de 2021

this course is amazing and it's help me understand about retailing much better than before!

Ver todas las reseñas

Acerca de Programa especializado: Transforming the Fashion Business

In this specialization, you will analyze the fashion business and how it must evolve into a more inclusive, diverse, and equitable manifestation of itself. You’ll explore the “slow fashion” movement, the historical underpinnings of the current fashion system, and imperatives for a more holistic, sustainable future. You’ll look at the design process from the perspective of analytical and statistical trend forecasting and how to bring new strategies and technologies into your design approach, all while maintaining an awareness of social movements and cultural shifts. And finally, you’ll learn how fashion retail can create memorable, immersive, and innovative experiences that help you and your brand stay relevant in an age of increasing competition and shifting consumer models.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.
What background knowledge is necessary?
This course is open to all who are interested in learning about the fashion business. Previous experience in fashion or in a creative field is recommended, but not required.
Is this course truly 100% online? Do I need to attend any classes in person?
This course is completely online. There is no need to attend any class in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
What does this course cover?
In this course, you’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Where can I find the suggested supplementary reading?
Please consult the course guide for the list of supplementary reading. The purpose of the supplemental readings is to learn more about the topic(s) covered in this course. Please note these materials are strictly optional for those who want to invest in the purchase, and they are not required to complete the course.

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Fashion Retail Transformation

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Qué aprenderás

Habilidades que obtendrás