Este curso forma parte de Programa especializado: Diseño gráfico

4.8
estrellas
5,283 calificaciones

98 %

Anther Kiley

145.579 ya inscrito

Ofrecido Por

Programa especializado: Diseño gráficoInstituto de Artes de California

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Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the  rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type. 

Informative lectures will be complemented by a series of three peer-assessed assignments, culminating  in an opportunity to design a full-scale typographic poster.

Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other  page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.

Fechas límite flexibles

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Curso 2 de 5 en

Programa especializado: Diseño gráfico

Nivel principiante

Aprox. 9 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

Review the terminology and measuring system used to describe type
Explore how typefaces tell stories and understand the historic evolution
Conduct a peer-reviewed typesetting exercise
Design of a full-scale typographic poster

Habilidades que obtendrás

Creativity
Adobe Illustrator
History
Graphics
Adobe Indesign

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 5 en

Programa especializado: Diseño gráfico

Nivel principiante

Aprox. 9 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,84/5 (805 calificaciones)

Anther Kiley

Instructor

145.579 alumnos

1 curso

Ofrecido por

Instituto de Artes de California

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Programa - Qué aprenderás en este curso

Calificación del contenido98%(21,176 calificaciones)

Semana

Semana 1

2 horas para completar

Week 1: Talking Type

This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design.  We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.

2 horas para completar

9 videos (Total 30 minutos), 10 lecturas, 2 cuestionarios

9 videos

Course Welcome2m

Why Peer Review? 1m

Peer Review Tips4m

How to apply feedback 2m

Font versus Typeface4m

Stroke and Proportion4m

Type Anatomy2m

Measuring Type3m

Choosing a Typeface4m

10 lecturas

About this Course5m

About the Assignments5m

Course Tools5m

Academic Integrity2m

Additional Resources10m

What is peer review?5m

Instructor Presence and Staff Support 1m

Forum Guidelines2m

Requesting Peer Reviews2m

Reviewing key terms5m

2 ejercicios de práctica

Type Terms30m

Describing Type30m

Semana

Semana 2

2 horas para completar

Week 2: Typefaces and their Stories

This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we  will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend  your exploration through some independent research into a typeface of your choosing.

2 horas para completar

7 videos (Total 26 minutos), 2 lecturas, 1 cuestionario

Semana

Semana 3

1 hora para completar

Week 3: Putting Type to Work

This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end  of the week.

1 hora para completar

6 videos (Total 26 minutos)

Semana

Semana 4

3 horas para completar

Week 4: Making Meaningful Type

In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices  to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the  design of a full-scale typographic poster.

3 horas para completar

4 videos (Total 17 minutos), 1 lectura, 1 cuestionario

Reseñas

4.8

1157 reseña

5 stars
82,47 %
4 stars
14,87 %
3 stars
1,98 %
2 stars
0,34 %
1 star
0,32 %

Principales reseñas sobre INTRODUCTION TO TYPOGRAPHY

por PK23 de jun. de 2020

Fabulous course! Learnt a lot in this course about various typefaces, history of the typeface, and how to use it effectively and efficiently and in a very appealing way. Thank you a lot!

por HY23 de ago. de 2016

This course was even better than the previous course of the specialization. It explains historical, technical part of the typography and assignments were very well related. Well designed course.

por AS12 de abr. de 2021

This was an excellent course. I learned a whole lot about typography. The videos and assignments were interesting and challenging. I'm happy I was able to complete this course and highly recommend it!

por BG3 de ago. de 2020

I thought the assignments worked really cohesively with one another. It helped to keep terms and skills in mind from one assignment to the next. The lecture videos were great, short, and to the point.

Ver todas las reseñas

Acerca de Programa especializado: Diseño gráfico

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Introduction to Typography

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Qué aprenderás

Habilidades que obtendrás