Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
Este curso forma parte de Programa especializado: Diseño gráfico
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Programa especializado: Diseño gráficoInstituto de Artes de CaliforniaAcerca de este Curso
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Fechas límite flexibles
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
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Prueba Coursera para negociosQué aprenderás
Review the terminology and measuring system used to describe type
Explore how typefaces tell stories and understand the historic evolution
Conduct a peer-reviewed typesetting exercise
Design of a full-scale typographic poster
Habilidades que obtendrás
- Creativity
- Adobe Illustrator
- History
- Graphics
- Adobe Indesign
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Instituto de Artes de California
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Programa - Qué aprenderás en este curso
2 horas para completar
Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design. We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
2 horas para completar
9 videos (Total 30 minutos), 10 lecturas, 2 cuestionarios
2 horas para completar
Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend your exploration through some independent research into a typeface of your choosing.
2 horas para completar
7 videos (Total 26 minutos), 2 lecturas, 1 cuestionario
1 hora para completar
Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end of the week.
1 hora para completar
6 videos (Total 26 minutos)
3 horas para completar
Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the design of a full-scale typographic poster.
3 horas para completar
4 videos (Total 17 minutos), 1 lectura, 1 cuestionario
Reseñas
- 5 stars82,53 %
- 4 stars14,82 %
- 3 stars1,96 %
- 2 stars0,34 %
- 1 star0,32 %
Principales reseñas sobre INTRODUCTION TO TYPOGRAPHY
por HH19 de mar. de 2019
I liked the course overall and found it informative. I think that the topics in week 3 and 4 could be combined. I also wasn't sure where I could post questions to clarify something in the assignments.
por JH29 de abr. de 2016
I learned so much in 4 weeks! Knowing the terminology is wonderful, but I'm excited to start using a grid for my layouts and be able to choose fonts based on the psychology behind their design!
por LB7 de abr. de 2016
Plenty of information on various aspects of typography presented in detail and in a comrehensive manner, as well as engaging exercises really boost your knowledge and broaden your design horizons!
por JR4 de abr. de 2020
Como estudiante de arquitectura, este curso me ha ayudado bastante para la diagramación de láminas y el correcto uso de la tipografía. Gracias Coursera y CalArts por este maravilloso curso.
Acerca de Programa especializado: Diseño gráfico
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
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