The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
Este curso forma parte de Programa especializado: mercadeo digital
Acerca de este Curso
Habilidades que obtendrás
- 5 stars64,13 %
- 4 stars22,23 %
- 3 stars7,57 %
- 2 stars3,41 %
- 1 star2,64 %
Principales reseñas sobre DIGITAL MEDIA AND MARKETING PRINCIPLES
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
Acerca de Programa especializado: mercadeo digital
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