This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta
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Acerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Habilidades que obtendrás
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - Qué aprenderás en este curso
4 horas para completar
The Social Media Landscape
This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4 horas para completar
14 videos (Total 75 minutos), 8 lecturas, 3 cuestionarios
3 horas para completar
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
3 horas para completar
13 videos (Total 120 minutos), 2 lecturas, 2 cuestionarios
3 horas para completar
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 horas para completar
6 videos (Total 21 minutos), 3 lecturas, 3 cuestionarios
4 horas para completar
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
4 horas para completar
6 videos (Total 32 minutos), 4 lecturas, 3 cuestionarios
Reseñas
- 5 stars88,42 %
- 4 stars9,54 %
- 3 stars1,13 %
- 2 stars0,21 %
- 1 star0,69 %
Principales reseñas sobre INTRODUCTION TO SOCIAL MEDIA MARKETING
por AK22 de feb. de 2022
I am very happy to complete this course. I found this course best for businesses and also for marketers. I am very thankful to the staff of courseera who made such a great platform for the learner
por TS29 de mar. de 2022
The Introduction to Social Media Marketing course was very well presented. The information was broke down into digestable parts and easy to follow. Anke does a great job presenting the information.
por PG17 de abr. de 2022
I am so glad that I joined this course. It is life-enriching. I've learned a lot from Prof. Anke Audenaert, the skills I've learned in this course is something that I can apply in my line of work.
por R13 de sep. de 2022
I love the simulation and the assignments. It's very helpful. Isn't just an exam for me, but to assess myself as well, if I fully understood the lesson or if there's anything I missed. Thank you.
Acerca de Certificado profesional de Marketing en redes sociales de Meta
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
Can I receive university credit for completing this course?
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